It is clear to us that the power of a “live” or face to face meeting is unrivalled. People are simply social creatures. Most of us will attest after working from home for a few months, that there are many things you can achieve from your home office. However, would you agree that the informal conversation with your colleagues, clients or partners may be difficult to replace with Microsoft Teams or Zoom? We feel that no matter how effective and sometimes uplifting these online meetings are, you still miss what usually goes on in a “live” meeting: the dynamics, progress and urgency. Everything is fundamentally different.
The need to meet physically will continue to exist. The vast majority of our clients endorse this and indicate that they largely intend to continue to invest in physical events. For example, because they introduce products that simply must be tested and tried by sales channels or end users. Think of cars, clothing or home decoration. Another reason may be because of sponsorship activation purposes (around Olympics or otherwise). They could also want to share knowledge with target groups and require having a meaningful conversation (education, training). The uncertainty surrounding the virus, the social measures and the future means that events with a “business-critical” profile have been postponed. Not to mention the social events such as anniversaries, celebrations or corporate parties.
The uncertainty about the virus in the future, as well as the measures associated with the health and hygiene safety, caused events with a less 'business-critical" profile to be postponed or canceled. Think of anniversaries, celebrations or corporate parties.
Where do you start as an events manager when organizing an event with the social distancing measures in this new economy? Why and for whom are you doing it? What do you need to consider? What formats or themes for events can be imagined? Which suppliers can you call on? How much does it cost? We have no crystal ball and so much is changing as we speak. As Business Travel & Events suppliers, we provide direction and clarity in at least two areas for you to consider and that are of the UTMOST importance in the coming period.
We as a provider of business travel & events provide at least two things that are very important in the near future. Curious? Then read on!
