Digital events: relevant and future-proof
ATPI sees digital events as a good solution in addition to physical (live) events.
Digital events
Relevant and future-proof
Digital events
At a time when digitization continues to grow and companies make considerable sustainable choices, it is a godsend for (international) companies to organize an event online. In fact, research agency Gartner expects that by 2024, only a quarter of all business events will take place offline, compared to 60% in 2019.
ATPI sees digital events as a good solution in addition to physical (live) events. Digital events have boomed since the outbreak of COVID-19. 'Conferences go online amid coronavirus fears', according to a headline from Fortune in March 2020.
'A digital event is a solution for many companies'
Note: this presentation is best seen in Google Chrome
Why choose a digital event?
The benefits and plan of action
Why choose a digital event?
A digital event has several advantages:
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A digital event is a good opportunity to launch a product or service live in an inspiring and safe way
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A digital event can reach a large and wide target group
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A digital event is more sustainable (less travel) than a physical event
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A digital event is interactive and offers multi design options
- A digital event has an important international aspect: it can be scheduled relatively easily on multiple dates / times, so that guests from all regions of the world can participate
- A digital event provides a lot of data; this increases the success of your event
- A digital event gives the opportunity to create a rich guest experience through various content
Determine what your digital event looks like
To determine your ideal event, it is important to have sharp objectives
A digital event can be created entirely according to your wishes, almost anything is possible. However, not everything fits the goals you have in mind; a big event with entertainment, live music and studio recordings may not be what you are looking for if you want to do a management update. That is why we will work with you to determine what your digital event will look like.
For example, have you already thought about the following questions:
- Which target group(s) do you want to reach?
- Is the target group familiar / used to an online environment?
- What are the demographics of your guests?
- What are the habits of your guests?
- Which time frame works best?
- What experience do you want to give your guests?
- Most importantly: what is the main purpose of the digital event?
Standard, Premium or Enterprise event
This is what your digital event can look like!
This is what your digital event can look like!
Which type of digital event best suits your objectives? On the next page we have highlighted examples of digital events. We provide advice beforehand on questions such as:
- Which online platforms can I use?
- Do I want to interact with my guests?
- Which digital event best suits my goals?
- Hybrid event (combination between physical and digital event)
- Live stream
- Webinar (often pre-recorded)
- From which location do I want to film?
- This way you can record the event in a studio, at a nice external location or at the office.
ATPI's Krysty Girardo, Client Services Manager, comments:
"As far as digital events are concerned, we distinguish between a Standard, Premium and Enterprise event. The main difference between these events is the amount and diversity of content.
We hope to inspire with these examples so that you can make the right choice. Of course, we are happy to give advice. "
Standard event
Imagine: you introduce a new system within your company, and you want to emphasize this system! A Standard digital event is very suitable for this objective. This type of event lasts approximately 60 minutes and can be considered as 'short but powerful'
- Welcome & introduction (10 min)
- Explanation new system (30 min)
- Answering questions (10 min)
- Wrap up (10 min)
A Standard event is not only suitable for introducing a new system. We also recommend this type of digital event for management updates, training or presentations, to name but a few.
STANDARD EVENT
Duration: approximately 60 minutes
Number of guests: 10+
Program: consists of a main theme, supported by a presentation.
Specifications:
- Digital platform
- Guest Invitations and registrations
- Coordination of posts and polls
- Coordination of an evaluation
- Production of a wrap-up video
Optional:
- Content creation / interpretation
- Decoration / design event (think of visuals, banners)
I am curious
'A Standard event is short, but powerful'
Premium event
A Premium event lasts approximately 2 hours and contains more content blocks. During a Standard event the main objective is to relay a message, whereas the Premium event focuses on interaction with guests. For example, guest speakers can be invited, and a panel discussion can be held. A Premium event is suitable for a symposium or an annual employee meeting, for example.
- Welcome & introduction (10 min)
- General Session or Main Presentation (20 min)
- Session 1: panel discussion on specific theme (20 min)
- Pause with music or polls (15 min)
- One or two workshops by speakers (20 min)
- Interactive session with speakers through questions (20 min)
- Virtual drinks & bites; network moment (15 min)
PREMIUM EVENT
Duration: approximately 2 hours
Number of guests: 30+
Program: consists of a main theme with subcategories, different types of content.
Specifications:
- Digital platform
- Guest Invitations and registrations
- Arranging interactive content; including guest speakers and panel groups
- Coordination of posts and polls
- Coordination of an evaluation
- Production of a wrap-up video
Optional:
- Content creation / interpretation
- Decoration / design event (think of visuals, banners)
- Sponsorships opportunity program
I want to know more
Enterprise event
Do you want to organize a digital conference or festival? Then an Enterprise event is for you. An Enterprise event is closest to the traditional physical event. In this way, guests receive an overview of the program and a gift is sent to their home. It's all about the guest experience!
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Guests register with a personal login code, then they see an overview of the program
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Welcome & introduction (15 min)
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Keynote or General Session (30 min)
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2 break-out sessions on specific themes, with moderator and panel discussion (45 min)
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Coffee break with music or polls (15 min)
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2 workshops on specific themes by well-known speakers (45 min)
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Coffee break (15 min)
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Interactive session with speakers and question period (20 min)
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Virtual drinks & bites; create your own cocktail* and network (20 min)
*Cocktail recipe and ingredients were delivered at home as their gift
Contact us
ENTERPRISE EVENT
Duration: longer than 2 hours, possibly spread over several days
Number of guests: 50+
Program: consists of a main theme with subcategories, different types of content. Various content blocks.
Specifications:
- Digital platform
- Guest invitations and registrations
- Arranging multiple interactive content blocks
- Script / content preparation with speaker (s)
- Coordination of posts and polls
- Coordination of gifts and of an evaluation
- Production of a wrap-up video
Optional:
- Content creation / interpretation
- Decoration / design event
- Sponsorships opportunity program
The role of ATPI
What can we do for you?
A successful digital event in 5 steps
Hopefully you are now quite excited to organize a digital event! Your event will come to life through our 5-step plan.
What is the role of ATPI?
ATPI's Kevin Perrin, Head of Commercial Relations: 'We see ourselves as the overall director'
There is a lot involved in creating a digital event
Kevin: "Do not just think of a suitable location for live streaming, but also a registration tool for guests and the creation of different types of content. For example, speakers, workshops or a product presentation. Do your guests participate from home or do they come together at different physical locations? Finally, what type of digital event should you choose? A hybrid event, livestream or webinar?".
ATPI has practical, operational knowledge and understands the online medium
"We convert your wishes into your ideal digital event. Thanks to our numerous years of experience within events, we have built up a large network so that we can best advise and guide you. We see ourselves as the overall director."
